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Allrecipes.com Holiday Links

Top 10 Holiday Cookie Recipes (2010)

Cookie Stats
  • Allrecipes members viewed 31 million cookie recipes in December 2010, a 21% increase from 2009
  • December is Allrecipes busiest month with expected traffic of over 25 million.The Weekend before Christmas, December 18th and 19th marked the busiest days for viewing cookie recipes in 2010
  • Almost all home cooks, 96%, believe sharing holiday cookies is a good way to show you care. 
  • On average, 57 percent of American home cooks bake holiday cookies, with interest strongest in California (62 percent), and weakest in Houston (46 percent)
  • Of those who bake, 91 percent of home cooks do so for their families, while 8 percent bake them for friends, and 14 percent share cookies with those in need
  • Top recipients for holiday cookies include friends and family, co-workers, troops, first responders, church groups and the postman
  • Traditional holiday cookies are the recipe of choice for two-thirds of home cooks, while 12 percent use a new recipe they’ve never tried before, and another 12 percent use simple recipes with only a few ingredients
  • Sugar cookies are the #1 holiday cookie type. Classics such as chocolate chip, peanut butter and gingerbread also fall into the top 10 cookie recipes
  • In December, cookie recipe views on Allrecipes.com surge 400 percent, proving that cookies play an integral role in family holiday traditions
  • Allrecipes has a collection of more than 5,000 cookie recipes; the most popular cookie recipe in December is The Best Rolled Sugar Cookie
Allrecipes 2011 Holiday Insights is part of Allrecipes Measuring Cup Research – an ongoing series of food trends reports based on findings from survey responses and onsite behaviors among Allrecipes’ worldwide community of 25 million home cooks.
Allrecipes' Holiday 2011 Insights survey was hosted on Allrecipes.com from September 25-31st, 2011.

1,350 U.S. based home cooks participated in the survey. No incentive was used to reward or incent participation.

Data from Allrecipes.com onsite behaviors (page views, search terms) from November 1, 2010 through December 31, 2010. During this period, home cooks made 30 million visits to Allrecipes.com, consuming more than a half a billion pages of holiday and everyday food-focused content.
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